WEB STORY CREATION PLATFORM
Vidiofy — Turn Articles into Eye-Catching Videos
Vidiofy is a generative AI text/URL/prompt-to-video tool helping brands and publishers repurpose content by converting articles and blog posts into mobile-first, short-form, engaging videos perfect for social media.
Vidiofy is an innovative AI-powered platform that enables creators, editors, and global brands to transform articles or text into captivating videos within minutes.
At 1BStories, we united as a cohesive team to develop this cutting-edge generative AI tool amid a rapidly evolving landscape where tech giants are accelerating their AI pursuits. However, our mission transcends the race; we are driven by a strategic vision to empower creators and businesses by revolutionising their video production processes. By harnessing innovative AI technology, we aim to simplify workflows, reduce creative barriers, and enhance storytelling capabilities, enabling users to produce high-quality video content efficiently.
BRIEF
Collaborated with a cross-functional team to develop Vidiofy, where I spearheaded the creative UI/UX design. My primary responsibilities included conceptualizing and designing custom video templates and interactive prototypes tailored for high-profile global brands during the platform’s early-stage development. This foundational work streamlined user workflows and informed the scalable architecture of the product, laying the groundwork for its evolution into a full-stack web application ahead of its successful public launch. My contributions emphasized user-centric design principles, ensuring seamless alignment between brand objectives and intuitive functionality.
SKILLS
UX/UI, Graphic Design, Video Editing, Motion Design
CHALLENGE
Transitioned from Storyfy (a static visual/graphic design platform) to Vidiofy (1BStories’ video-centric product), necessitating a rapid shift from traditional graphic design to dynamic video and animation-driven UI/UX. This required mastering new tools, understanding vertical/horizontal video dynamics, and addressing diverse global brand needs while maintaining core design responsibilities.
APPROACH
Rapid Upskilling: Mastered motion design tools (e.g., After Effects, Premiere Pro, Blender) and studied platform-specific video formats to align with user behavior trends.
Audience-Centric Design: Analysed global brand campaigns and platform trends to optimize video experiences for engagement and usability.
Agile Execution: Balanced creative storytelling with functional UI/UX, delivering tailored solutions that aligned with business goals.
Cross-Functional Collaboration: Partnered with teams to ensure seamless integration of video-centric features into the product’s scalable architecture.
OUTCOME
Spearheaded Creative UI/UX design for Vidiofy’s public launch, driving its recognition as the #2 Product of the Day on Product Hunt and securing 15,000+ users within four months—achieved with a lean $8k marketing budget. My user-centric design strategy, focused on intuitive workflows and visually engaging templates, directly contributed to rapid adoption and sustained engagement, positioning Vidiofy as a competitive player in the video-editing space.