WEB STORY CREATION PLATFORM
Storyfy — Engage, Inspire, Convert; One Story at a Time
Storyfy developed by 1BStories is an innovative webstories platform designed with a mobile-first approach to ensure a seamless and modern user experience through Google AMP webstories integration. It enables individuals, businesses, and brands to create vertical, interactive websites in an engaging story format. By facilitating easy-to-create content, Storyfy enhances user engagement and consistently delivers higher click-through rates, all within a platform-agnostic environment.
MANSFIELD COLLEGE OXFORD
2022
BRIEF
Mansfield College of Oxford commissioned us to create an interactive web story for their Lost Alumni Project, aiming to reconnect with over 5,000 alumni worldwide. The mission was to encourage alumni to join the project and maintain a connection with the college.
SKILLS
Graphic Design, UX/UI
CHALLENGE
We had to adhere strictly to Mansfield College of Oxford's branding guidelines, using the provided branding deck to ensure consistency in color palette, font, and overall visual identity.
APPROACH
To engage our audience, we incorporated a video featuring past lost alumni and designed a clickable, interactive menu for easy navigation.
OUTCOME
The project was well-received, with minimal revisions requested by Mansfield College of Oxford. The web story was successfully launched, and we observed a 25-30% increase in new alumni sign-ups.
DOLE
2022
BRIEF
Dole partnered with 1Bstories to promote their latest product, Dole Fruit Pops. I was tasked with leading the UI/UX design for the eCommerce feature within the web stories, enabling users to purchase the pops directly from the web story interface.
SKILLS
UX/UI, Graphic Design
CHALLENGE
As this was a pioneering initiative, integrating eCommerce functionality within web stories presented unique challenges. We faced significant technical restrictions within the web story framework, which required innovative solutions. I collaborated closely with the lead software engineer to explore viable options for implementation.
APPROACH
To address these challenges, we conducted extensive research, analyzing existing examples and case studies of eCommerce integrations in similar formats. This thorough investigation informed our design and development process, allowing us to create a user-friendly experience.
OUTCOME
After numerous iterations, we developed a robust solution for the eCommerce feature within the web story. However, due to the technical limitations imposed by the Google AMP framework, we were unable to fully implement the concept as envisioned. Despite this, the project provided valuable insights and laid the groundwork for future innovations in eCommerce within web stories.
CREATOR+
2022
BRIEF
Creator+ approached us to develop a promotional strategy for their new premiere movie, "Reply," which marks the directorial debut of Elle Mills. This exclusive film is available for streaming only on Creator+.
SKILLS
Graphic Design, UX/UI, Video Editing
CHALLENGE
As an independent feature film debut, "Reply" presented unique challenges due to the limited information available. We relied on a combination of insights from interviews and content from the official website to create engaging promotional materials.
APPROACH
To effectively engage our target audience of young adults, we designed interactive web stories that highlight the film's key themes and elements. We incorporated a variety of short, dynamic clips to enhance user engagement and provide a compelling glimpse into the film.
OUTCOME
The web stories were successfully published and received positive feedback, effectively promoting "Reply" as an exclusive feature film on Creator+. The interactive elements resonated well with the audience, driving interest and viewership for the movie.
THE PROJECTOR
2022
BRIEF
The Projector is an independent cinema located in Singapore, established in 2014. Renowned for its focus on arts-house films, The Projector also features a selection of mainstream movies. Our objective is to effectively promote the cinema's offerings, particularly its membership programs, to enhance audience engagement and drive membership sign-ups.
SKILLS
Graphic Design, UX/UI, Video Editing
CHALLENGE
The primary challenge is to create a cohesive web story that effectively promotes currently showing premiere movies, merchandise, and membership programs without overwhelming the audience with information.
APPROACH
To address this challenge, we leveraged dynamic video content to capture visual interest and engage viewers. The web story incorporates interactive elements related to the membership program, along with clear and direct calls-to-action (CTAs) that guide users to the cinema's website for further engagement.
OUTCOME
The web story was successfully published and received positive feedback from the audience, indicating effective engagement and interest in The Projector's offerings.
AIRPORTS OF THAILAND (AOT) - SUVARNABHUMI AIRPORT
2022
BRIEF
The Airports of Thailand approached us to develop a promotional campaign for their airports, beginning with Suvarnabhumi Airport. The goals are to highlight the airport's rich history, showcase amazing sights in the vicinity, and encourage travelers to take advantage of hotel promotions and exclusive deals.
SKILLS
Graphic Design, UX/UI
CHALLENGE
The primary challenge was to condense a wealth of information into a concise web story format, limited to fewer than 24 pages, while ensuring that the content remained engaging and not overwhelming for the audience.
APPROACH
To facilitate user experience, we implemented an intuitive navigation bar and clear calls-to-action (CTAs) to enhance browsing efficiency. This structure allows users to easily access information about the airport, nearby attractions, and promotional offers.
OUTCOME
The web story was successfully published and serves as a valuable resource for the Airports of Thailand to promote Suvarnabhumi Airport. The initiative has led to an increase in the utilization of hotel deals and promotions, demonstrating its effectiveness in driving engagement.
ZINDIGI - POWERED BY JS BANK
2022
BRIEF
This project focuses on creating web stories for Zindigi, a leading digital banking platform in Pakistan, with the goal of driving app downloads by effectively showcasing its innovative financial services and unique value proposition to potential users.
SKILLS
Graphic Design, UX/UI
CHALLENGE
The primary challenge is to develop visually compelling content that captures user attention and encourages app downloads, all within the constraints of 8 pages of web stories, ensuring each page is impactful and conveys essential information succinctly.
APPROACH
Our approach includes storyboarding to outline the flow of the web stories, utilizing a clear visual hierarchy, incorporating engaging graphics, crafting concise user-centric messaging, and considering interactive elements to boost engagement, along with A/B testing to optimize designs and CTAs.
OUTCOME
The expected outcomes include a measurable increase in app downloads, enhanced brand awareness among the target audience, higher engagement rates with the webstories, and valuable user feedback to refine future marketing strategies and improve the overall user experience.
FXSTREET
2022
BRIEF
This project involves creating webstories for FXStreet, an online portal dedicated to forex news and analysis. The primary objective is to drive subscriptions to their premium service by effectively highlighting the benefits and exclusive content available to subscribers.
SKILLS
Graphic Design, UX/UI
CHALLENGE
The main challenge is to develop visually compelling content that resonates with forex users and effectively communicates the value of the premium subscription, motivating them to take action and subscribe.
APPROACH
Our approach involves analyzing the target audience to tailor content that meets the specific interests of forex users. We will create a storyboard to ensure a logical flow that highlights the premium subscription's key features and benefits. Engaging visuals, including high-quality graphics and infographics, will enhance the content's appeal. Concise, persuasive messaging will emphasize subscription advantages, with strong calls-to-action (CTAs) to encourage sign-ups. Finally, we will use analytics to monitor engagement and subscription rates for data-driven optimizations.
OUTCOME
The expected outcomes include a significant increase in premium subscriptions, enhanced brand loyalty among existing users, improved engagement rates with the web stories, and valuable insights from user feedback to refine future marketing strategies and content offerings.
STORYFY APP TEMPLATES
2023
BRIEF
These are the templates I developed for the Storyfy app, designed to empower users to customize various elements, including color palettes and texts. The functionality is similar to Canva, but specifically tailored for web stories. Each template is crafted around distinct themes that cater to our target audiences. Additionally, the templates are designed with the constraints of web stories in mind to ensure an optimal user experience.
